Context and goal
Combining a distinct brand identity with a reliable purchase flow, while gradually moving from WordPress/WooCommerce to a system with full product and technical ownership.

Combining a distinct brand identity with a reliable purchase flow, while gradually moving from WordPress/WooCommerce to a system with full product and technical ownership.
Patryk owns the product end-to-end: architecture, frontend, backend, CMS, payment and logistics integrations, and the shopping experience shaped by real store operations.
